A dedicated IP address suggests that you'll have a unique numeric identifier on the Internet and that it will not be shared with other people's Internet sites or applications as it happens with a shared hosting account. There are lots of uses for a dedicated IP - for example, when an SSL certificate is needed in the event that you have an Internet store and you would like to accept online payments or when you have a login form and you would like the information which users submit to be encrypted. A dedicated IP address could also be used for other apps, like a VoIP server, for example. Additionally, it'll offer more credibility and security to your sites, since a network flood to a shared IP will not have any effect on your dedicated IP. If you host your sites with us and you have your own hosting server, you'll be able to get one or a number of dedicated IP addresses with just a couple of clicks and to use them in case you cannot use the IP provided with the web server.